1. Give your presentation a catchy title — something that will grab the attention of the audience and also prove quotable to the media.

2. Post the speech/presentation on your website so all employees (and prospective employees) have access to this information.

3. Send a copy to nearby colleges and universities as part of your recruitment efforts.

4. Send a copy to your elected representatives in government. They might quote your speaker as an expert in the field. Who knows? They might even enter your company's material in the Congressional Record.

5. Send a copy to the speaker's alma mater. Make your speaker available for an interview with the alumni office.

6. Send the speech to a trade publication that serves your business. Highlight a few quotable passages — lines the editor can readily use in an article.

7. Turn your speech into an op-ed piece for local and/or national newspapers.

8. Condense it into a magazine article — either for an industry publication, or for your in-house employee newsletter.

9. Prepare news releases for local newspapers and radio/TV stations.

10. If you have a particularly noteworthy speech, submit the manuscript to Vital Speeches of the Day, which reprints important speeches in their entirety.