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Public speaking & media training: Statistic of the month

“It’s not normal for you to go to a community, weigh 100 children and have 30 of them close to dying.” (Susanna Raffalli, nutritional coordinator, speaking about the human devastation in Caritas Venezuela)

Notice:

+ the impact of using the personal pronoun “you” to engage listeners in the statistic (“It’s not normal for you to go to a community … “)

+ the power of using round numbers: “100 children … 30 of them close to dying”. Round numbers are more quotable.

On a personal note:

For the sake of the children who are suffering so terribly in Venezuela, I hope you’ll find opportunities to share this statistic with others. The chaos in Venezuela gets precious little media attention in the US. I’m aware of Venezuela’s situation through international business communication colleagues who are trying to do their professional best in what has become a disaster zone.

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