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How to cut a speech – when you don’t want to cut any of your favorite points

A colleague wrote that he was having a hard time cutting a too-long presentation. He had put in all the points that mattered to him – and he didn’t want to cut any of them.

Later in his speechwriting process, he read It’s Not What You Say, It’s How You Say It  (St Martin’s Press), and he began to look at the topic from the audience’s point of view. What would they want to hear? What would they expect to learn?  What would they need to know?

Most especially: How long would they be willing to sit for an after dinner lecture?  

Once he looked at the topic from the audience’s viewpoint, it was pretty easy for him to cut away the unnecessary material.

 It’s Not What You Say, It’s How You Say It by Joan Detz

“I’ve found all of Joan Detz’s books to be highly useful, but this one may top the list because it has a few topics not covered in her other books.”

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