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Speechwriting

If you care about newspapers

Many hotels offer free digital access to newspapers during your stay. (Good example: Modus Hotels offer Philadelphia guests access to both the New York Times and the Financial Times of London.) Other hotels across the USA offer print copies of local newspapers, and/or maybe the Wall Street Journal, or USA Today.

Don’t take any of this for granted.

Let your hotels know you value free/easy access to newspapers.

In particular, let hotels know you value local newspapers. Speak up for local journalism while it’s still here. 

I always like seeing the print edition of the Philadelphia Inquirer offered to guests in Philly.

Local journalism matters – everywhere.

Writers write

Quote from poet Donna Hilbert:

“One of the most annoying questions I field from non-writers is ‘Are you still writing?’ Might as well ask if I’m still breathing.”

Writers write. That’s what we do. And many of us pretty much want to do it forever.

It’s who we are.

How to cut a speech – when you don’t want to cut any of your favorite points

A colleague wrote that he was having a hard time cutting a too-long presentation. He had put in all the points that mattered to him – and he didn’t want to cut any of them.

Later in his speechwriting process, he read It’s Not What You Say, It’s How You Say It  (St Martin’s Press), and he began to look at the topic from the audience’s point of view. What would they want to hear? What would they expect to learn?  What would they need to know?

Most especially: How long would they be willing to sit for an after dinner lecture?  

Once he looked at the topic from the audience’s viewpoint, it was pretty easy for him to cut away the unnecessary material.

 It’s Not What You Say, It’s How You Say It by Joan Detz

“I’ve found all of Joan Detz’s books to be highly useful, but this one may top the list because it has a few topics not covered in her other books.”

Boost your clout as a writer or speaker: Develop strong research skills

September is Month. If you don’t already own a card for your local public library, get one now.

Then get cards for major libraries throughout the country.

You don’t have to be a resident of Philadelphia to apply for a card at Philly’s terrific Free Library. While you’re at it, follow @FreeLibrary to learn about all the digital resources available to you.

You don’t have to be a New York City resident to apply for a card at the NY Public Library. Getting your NYPL card this is easy – and so worth it.  Be sure to follow @nypl on Twitter to get up-to-date info on reference sources (from podcasts to lists to Ask The Librarian).

Check this blog space in the days ahead for more reference tools.

Remember: Your speeches and presentations can only be as strong as the research you put into them.

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Speechwriters: Are you working on more than one speech at a time?

Since September 1st, I have accepted seven speechwriting assignments – most due in late September or October, with one due in November.

This is a demanding load. How do I juggle seven speechwriting assignments? I don’t. I set priorities and I only work on one speech at a time.

The other speeches? I never multitask with my speechwriting research, and I even keep hard-copy files of the other speechwriting assignments completely out of sight – no distractions. That’s what desk drawers were made for!

FYI: Since September 1st, I also received other requests to write speeches on a wide variety of topics: energy, motivation, China, etc. I declined those speechwriting assignments for a range of reasons, and instead I referred those leads to experienced freelance speechwriters whose work I know well.

Look for a blog post in the coming weeks on “why I have to decline certain speechwriting assignments”.

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Are you ready to take your speechwriting to a higher level? Consider one of my individual speechwriting tutorials: Basic, Advanced, and Master levels. I custom-design the course material to meet your specific speechwriting needs/goals.

Quote: Differences & Diversity

Media interviews talk about fixing the USA’s growing divisiveness. Corporate presentations talk about the need to encourage diversity. Government officials talk about “the bi-partisan need to come together” as a nation.

I ran across this quote from a commencement address given by President Kennedy back in 1963 at the American University in DC. The second sentence struck me, in particular the words “at least we can help make the world safe for diversity” … strong words (mostly 1 syllable) that convey a strong theme:

“So, let us not be blind to our differences – but let us also direct attention to our common interests and to the means by which those differences can be resolved. And if we cannot end now our differences, at least we can help make the world safe for diversity.”

Make the World Safe for Diversity sounds like a good title for a speech.

The business of speechwriting: Client service

Whether you write on staff or freelance, you want your speechwriting clients to feel like they’re in good hands.

Think about the clients you served last week. Write down 3 specific things you did to convey your professionalism.

Keep this list of actions on file. The next time you work for these clients, find other ways to let them know they’re in good hands with your speechwriting services.

Pretty soon, you’ll be seen as indispensable. That’s what you want.

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