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What’s the point? Why give a presentation unless you make sure you’ve got an audience?

Example:

Four panelists presented for 30 minutes then opened the session to Q&A. These were good presenters from respected organizations.

They had prepared their remarks well and deserved a good crowd. Unfortunately, the session began with only 10 attendees in the room. Latecomers “swelled” the audience to 18. And guess what? Most of the attendees had work connections with the panelists.

In other words, the panelists put in a lot of time and effort, only to have their  key messages reach almost nobody. What’s the point?

FYI: I checked their Twitter accounts. Not one of the panelists had written any tweets to promote this program.

Equally interesting: Not one of the panelists tweeted after the program to help their messages reach a bigger audience.

Why go to all the trouble to give a presentation unless you can get your message across to a good audience (either live onsite, or later online)?

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