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Media training: Words to avoid

Avoid repeating the host’s name.

You can say, “Thank you Jake” once – but that’s about it. Jake is not your audience. Jake’s audience is your audience. Every time you interject the host’s name, you’re weakening your connection with the real audience.

Make every second count. Sell your key messages and don’t waste a syllable.

Focus on connecting with the viewing/listening audience. Ditch time-eating, distracting interjections:

  • Well, Jake, that’s a good question
  • No, Jake, that’s not how I see it.
  • Thanks for the opportunity to speak with you this evening, Jake.
  • Here’s the number you want to remember, Jake [No.Jake isn’t the one who needs to remember this number. It’s the viewing/listening audience who needs to remember your key messages.]

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