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Media training: phrases to avoid

I had a one-year contract to work as a national media spokesperson for a tech company – traveling the USA to convey the client’s key messages.

My advice to anyone answering media questions? 1. Know the key messages you must work into each interview. 2. Identify the annoying phrases you must keep out.

As an executive coach, I watch a lot of media interviews and I hear a lot of annoying phrases.

What ranks at the top of the please-don’t-say-this-again list? Perhaps “at the end of the day.”  I watched an executive on a TV interview use it twice within a few minutes. That was two times too many.

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