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Conference update from the American Society of Journalists & Authors

No, you don’t have to be an ASJA member to benefit from ASJA’s terrific writing conferences. Read on ..

May 5 – 6, 2017

Annual Conference Update
By Estelle Erasmus, ASJA New York City 2017 Conference Chair

I’m excited to make two announcements: that the big reveal of our conference program will be up on the site on January 24th, and that we are extending our early bird rate until February 7th.

This year’s conference will have several tracks for both members day and nonmembers day. For members day, we will cover Books & Beyond, Work Life Pivot, Pro Tips and Tool Kit through our sessions, geared for the seasoned freelance writer. For nonmembers day we will have sessions, workshops and panels covering the first four aforementioned tracks, plus Pitching and ASJANext, geared to writers aspiring to join ASJA.

We have over forty sessions guaranteed to help you grow as a writer. On members day we have a mix of workshops, panels and sessions. Just a few include Negotiating for Writers: You Deserve It, Learn to Ask for It, a panel by Michelle Rafter, Mary-Kate Mackey’s session, When Deadlines Loom: Fast Fixes to Get Your Work out the Door, and a session by Lisa Sharkey, Senior Vice President Director of Creative Development at HarperCollins Publishers called Facebook Live and Beyond: The Future of Author Promotions. Lisa will also Facebook Live her session. Frieda Wiley will be teaching How to Give a Killer Presentation, and Milt Toby will be speaking on Emerging Contract Issues That Need to Be on Every Writer’s Radar (be prepared to bring questions).

Plus during the time we are running Client Connections, we will also be offering a Build Your Platform program, featuring Tim Harper’s panel, The Makings of a Bestseller, a session on How to Get Noticed on Social Media, by Nicole Feliciano of Momtrends, who was named one of top twenty-five twitter influencers by Cision, and the workshop, How are you doing? Is it Time for a Website Overhaul? With website builder, Eyal Solomon.

For nonmembers day we will have sessions with agents and editors from Dame, Atlantic’s City Lab, Parade, The Washington Post, Hearst Publications, Brain, Child, Narratively, AARP, Next Avenue/PBS, Rolling Stone, Writer’s Digest, with more added every week, plus panels, workshops and a fun pitching event.

So stay tuned…all will be revealed on January 24th.

ASJA membership has its advantages

How to Write  Give a Speech smallforhomepage

I’ve been active in the American Society of Journalists & Authors since HOW TO WRITE & GIVE A SPEECH (St Martin’s Press) was first published in 1984. I credit the book’s 32 years of publishing success (read: 32 years of royalties) to the savvy advice I’ve gotten at ASJA.

Consider joining. Make 2017 the year you take your freelance writing to the next level.

Not quite ready to join? You can still learn so much from ASJA. Follow @ASJAhq on Twitter. Get great info from the website. Attend a conference. (Yes, our terrific writing conferences are open to non-members. Nonfiction writers come from all over the world.)

I’ve already registered for #ASJAny17.

Will you be there?

From the Authors Guild: 10 reasons books make great holiday gifts

10 Reasons Books Make Great Holiday Gifts

1. Because you want to support your fellow Authors Guild members

2. Because they’re way better than fruitcakes

3. Because you want to help your favorite author make the New York Times bestseller list

4. Because you’re tired of reading the same book to your kid every night

5. Because you want to support your local indie bookstore

6. Because a book is easier to wrap than a hockey stick

7. Because if you send an e-book, you won’t have to wrap anything at all

8. Because a paperback is cheaper than seeing the new Star Wars movie in IMAX

9. Because that bookcase your friends bought for their new apartment is collecting dust

10. Because books contain multitudes and enrich the lives of others

stack of books

Where to find a good proverb for your next presentation

When I want to find a proverb for a speech, this is the source I turn to first:

Little Oxford Dictionary of Proverbs, Oxford University Press, 2009

This reference book is well researched, well organized, and well documented. Professional speechwriters (and professional speakers) can depend on this material.

ASJA opens registration for May 2017 writing conference in NYC

From the American Society of Journalists and Authors:

May 5-6 2017, New York City

The publishing industry occupies very different terrain than it did even a decade ago. With the industry shift from print to digital, new media for authors, the influx of content marketing, and revolving editors, freelancers need to build their platforms while developing creative business strategies.

Never before has it been so essential for successful writers to Pivot in order to Publish and Prosper.

Join us in NYC for education, connections, tips, tricks and strategic moves from seasoned journalists/authors – plus top social media experts, website pros, corpcomm/PR pros, editors, agents, content buyers…

Our dynamic keynote speakers will show you exactly how to pivot, sell your project in a single sentence, find new venues, maximize strengths, and use your experiences to make an impact. The panels, sessions, coaching, and workshops will inspire, motivate and empower journalists, authors, and nonfiction writers at all stages of their careers.

Get writing tips on Twitter @JoanDetz

Looking for quick writing tips?

I tweet often about:
#reference sources
#HTWGAS #HowToWriteAndGiveASpeech
#multicultural audiences
#international speechwriting
#PPT #PowerPoint

… so you can learn a lot on Twitter @JoanDetz

Foreign Book Covers

Coming soon … the Chinese edition

Good advice for advertising & good advice for speechwriting

I’ve long admired advertising genius David Ogilvy. When I was in the account executive training program at Wells Rich Greene Advertising in NYC, I tried to learn as much as possible about communication.

And one thing I learned? Heed David Ogilvy.

Here’s an Ogilvy quote I’ve used as a mantra for my speechwriting business:

“Some agencies pander to the craze for doing everything in committee. They boast about ‘teamwork’. But no team can write an advertisement …”

My paraphrase:

“No committee can write a speech.”

I’ve seen speechwriting-by-committee: it doesn’t produce a distinctive voice for the speaker, and it wastes a whole lot of time.


Endorsement for online speechwriting tutorial

“By far, this was the best writing course I’ve ever taken.

I was extremely impressed with Joan’s approach to speechwriting training. She customized the material to fit my needs, provided constructive feedback along the way, and made me feel like I was her only client.

She’s a teacher, mentor, and coach rolled into one.

I can honestly say I feel less frustrated and more confident in my speechwriting skills now – thanks to Joan.”

[US federal agency speechwriter, Washington DC]


How will you boost your writing career this week?

Start every Monday by asking “What will I do to boost my writing career this week?”

You have many options:

* Sign up for a webinar
* Polish your LinkedIn profile
* Join a professional organization (I’ll encourage you to join the American Society of Journalists and Authors. ASJA is the nation’s oldest and largest society for professional nonfiction writers. It’s truly a fine group.)
* Make one networking call
* Ask a client for a written recommendation of your writing services (It’s essential to get blurbs from a range of clients, industries, geographical areas.)
* On Twitter, follow a writing organization from another country
* Tweet at least once about the writing you’re doing this week (How else will potential employers learn about your skills/talents? What better way for prospective clients to discover your communications expertise?)

Do something.

It’s your writing career. Invest in it.

Foreign Book Covers

Coming soon: the Chinese edition of HOW TO WRITE & GIVE A SPEECH (both e-book and paper)

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