In addition, attendees can sign up for a 30-minute personal mentoring session with an experienced freelance writer to get specific assistance. ASJA members can take part in a DC-edition of Client Connections. The day will kick off with a keynote speaker and end with a networking reception at the National Press Club.
More details coming soon!
Never been to an ASJA writing conference? It’s time. Give yourself the career boost you simply can’t get elsewhere. I attribute the 30+ year publishing success of How To Write & Give A Speech (St. Martin’s Press, 4th edition, 2014) to ASJA conferences.
What are you missing by not going?
A few weeks ago, I spoke about speechwriting and presentation skills to the Philadelphia chapter of IABC (International Association of Business Communicators).
No one in the room was a professional speechwriter. No one in the room was a professional presenter. But all of them needed to write short remarks or make basic presentations as part of their business communication work.
More important: They recognized the global components of successful communication. Clients can come from anywhere. Vendors can come from anywhere. Employees can come from anywhere.
And social media attention does come from everywhere.
I urged the attendees to think like entrepreneurs: “Make yourselves visible in the global marketplace.” If you’re a financial advisor, a corporate consultant, a freelance writer, a trainer, an events planner, a conference manager, a nonprofit executive (the list goes on), you need to present yourself as globally savvy.
Here are practical tips to position yourself as someone ready, willing and able to do communicate successfully in the global marketplace where we all do business:
1. If you have any foreign language skills, note them. Perhaps you only have very basic Japanese language skills – well, “very basic” is a whole lot better than “none”. Add this credential to your LinkedIn profile. Note it on your resume.
2. If your once-strong foreign language skills are getting rusty, take ten minutes a day to brush up this valuable asset. (As my Busuu app reminds me: “People with foreign language skills earn 20% more.”) Recently, I’ve been using Duolingo to get my German skills back in shape … it’s downright amazing what can be accomplished in just ten minutes a day.
3. Did you spend your junior year abroad? Note that educational program on your resume.
4. Do you vacation in foreign countries? Your wide cultural interests have merit. (I once coached a nonprofit exec who vacationed every year in Barcelona – yet neglected to note these valuable travel experiences in any bio.)
5. Do you regularly visit family in a distant country? Your diverse life experiences (and your apparent willingness to travel!) will make you far more valuable to certain organizations.
6. Do your LinkedIn connections come from a range of countries? If not, fix that now. Make it a priority to connect with people who work in your field all around the world.
You never know where your next client, your next project, your next endorsement, your next referral, your next job will come from. Be ready.
A couple weeks ago, when I spoke at the ASJA conference in NYC (American Society of Journalists and Authors), an attendee asked if I could provide a quick checklist to streamline both speechwriting and public speaking. I can, and here it is:
1. Focus the content. You can’t put everything in a single presentation.
2. Analyze the audience. Don’t write one word or prepare one PowerPoint slide until you understand your audience.
3. Research the topic with this specific audience in mind.
4. Organize your material so it’s easy to follow.
5. Write everything so it’s easy to understand. Rewrite. Cut. Then rewrite and cut again. Whether you’re word-smithing a full manuscript speech, or writing simple bullet notes, or crafting a PowerPoint presentation, make your language easy for the audience to understand.
6. Give your speech some style. Try anecdotes, examples, startling statistics, quotations, stories. Use rhetorical questions to engage the group.
7. Consider using a light touch of humor. [The key word is “light”. Go for smiles, not guffaws.]
8. Allow enough time for rehearsals.
9. Consider the options for media attention. Include Tweet-worthy lines. Get photos for better social media interest.
If you follow this 9-step process, you’ll have a speech that interests the audience, serves your organization, and builds your own career.
Dr. Cassandra Butler of ONE FERGUSON to Keynote at NAGC Communications School in Memphis
The National Association of Government Communicators has confirmed that Dr. Cassandra Butler of the ONE FERGUSON Steering Committee, an organization formed to help resolve the problems uncovered after Michael Brown’s death at the hands of police in Ferguson, Missouri, last year, will deliver a keynote address to government communicators who attend the 2015 Communications School in Memphis, Tennessee.
Register now to ensure you’ll have a seat on the front row at:
June 2-4, 2015| Memphis, Tenn. Sheraton Downtown, Memphis
from The Authors Guild | 31 E 32nd St | Fl 7 | NY, NY 10016 | US …
For more information about all of this year’s happenings at BEA – the national booksellers’ convention – go to www.bookexpoamerica.com.
We are pleased to again offer members discounted registration to BookExpo America (BEA). This year’s BEA is Wednesday, May 27th to Friday, May 29th at the Jacob K. Javits Convention Center in New York City. All-access passes for members are $125 (reduced from the standard price of $367) during early-bird registration through May 8th.
After May 8th and on-site, all-access passes will be $209 (reduced from the standard price of $419). One-day passes are $79 (reduced from the standard price of $199) during early-bird registration through May 8th.
After May 8th and on-site, one-day passes will be $104 (reduced from the standard price of $209). To register with the discount, click www.bookexpoamerica.com/AG. For your Registration Category, select “Licensing Rights & Literary Agents” or “Author.”
Last week I presented a speechwriting session at the annual American Society of Journalists and Authors conference in New York City. One of the attendees asked “How can I gradually improve my speechwriting/speaking skills without spending a lot of time?”
Well, here are two easy answers (which also happen to be no-cost):
#1: The first answer is as close as your computer/TV. Watch C-Span ten minutes at a time – at least once a week, a couple times if possible. Look at each speech asking “what works” and “what doesn’t work”. Keep a running log of the public speaking tips you learn.
#2: The second answer is as close as your local public library. Borrow a copy of How To Write & Give A Speech (St. Martin’s Press, 2014, 30th anniversary edition). Read it once straight through, then go back and read just one chapter at a time. As you read each chapter, think about recent speeches you’ve seen. Did they focus their content – or did they ramble? Did they custom-design the presentation for the audience – or did they just give a “generic” speech?
I promise: If you follow these two bits of advice, your speechwriting and presentation skills will steadily improve.
Be sure to update your LinkedIn profile to show your new skills.
How to Get Your Book Published
The National Association of Government Communicators Communications School is coming soon.
The last day to receive NAGC’s discounted Early Bird registration fee for the Communications School is Thursday, April 30, 2015. Prices increase on May 1, so don’t wait to submit your forms.
Register now for Blues, BBQs, and Government News, 2015 NAGC Communications School June 2-4, 2015| Memphis, Tenn. Sheraton Downtown, Memphis
Do something different this week: Add up all the time your organization spends on presentations. Start with the preparation time.
Include the research hours. Count the emails, log the calls. How long to get background on the audience, how long to verify venue details? Add up the hours (days, maybe?) preparing PowerPoint.
Factor in all the time required to get approvals. Did HR have to sign off on the material? Did you have to run the speech past the legal department? How long did all this take?
Include the time needed for rewrites.
What about the rehearsals? (I certainly hope you rehearse more than once!) Renting the practice space? Hiring a teleprompter operator?
Look at onsite meeting expenses. Coffee, anyone? Fresh fruit platters?
Look at offsite meeting expenses. What’s the hourly fee for renting a hotel conference room? Exhibit space? The [often stunning] cost of catering at convention centers?
Look very carefully at travel time and travel expenses. How many people had to spend their time and money to get to each meeting?
Go ahead: Take a deep breath and add up the combined work hours lost by all the attendees.
Then add in your opportunity costs. What else could (should?) the attendees have been doing with their time?
More to the point: What else could (should?) you – the speaker – have been doing with your time?
Fix your presentations drain … and fix it as soon as possible.
If your presentations aren’t planned well, they will eat up huge amounts of time and cost your organization a lot of money. Think. Even a one hour coaching/consulting session could produce a ten-fold ROI.
Do the math.
If you are giving a presentation of significance, make sure the audience understands both your content and your intent.
Some presentations are simply more important than others: a scientist making a proposal for a critical grant … a medical professional trying to persuade others to take a new approach … an educator seeking funding for a state-wide program … a financial advisor wanting to clarify investment consequences.
Your content is critical. But your intent is equally critical. What do you want your listeners to hear? To remember? To do?
In speeches of substantial magnitude, it’s important for you to make your intentions very clear to the audience. Pay attention to your:
Do not make the mistake of doing a serious presentation in a casual way. You are not chatting over a cup of coffee. You are putting yourself (and your organization) on the line. The stakes are big.
Do not use a “breezy” speaking style. You must come across as a speaker of substance, clout and confidence. Focus. Don’t wander. Don’t digress. Make every word count.
When you command attention, you get attention. Even better, you get results.
Now, get to work.