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How to pivot, publish & prosper: keynote speakers for #ASJA2017

By Estelle Erasmus

As Chair for the 2017 ASJA Conference in NYC, with the theme of Pivot. Publish. Prosper, I’m delighted to announce our keynote speakers for members only day and non-members day.

Both speakers reflect the purpose of our theme and have copious amounts of advice to share for today’s practicing freelance writer and author. (extended bios for both speakers can be found on the ASJA website here)

Member’s Only Day – May 5th – Keynote Speaker: Lane Shefter Bishop

Lane Shefter Bishop, coined “The Book Whisperer” in a recent online interview by CNN, is an Emmy and multi-award winning producer/director.
She is the author of the book Sell Your Story in a Single Sentence: Advice From the Front Lines of Hollywood, published by W.W. Norton & Company in May of 2016. The book hit #1 on Amazon in New Releases five times before its release date.

Currently Ms. Bishop is the CEO of Vast Entertainment, THE go to book-to-screen company, with numerous projects, including feature films: The Last Apple (Joel Silver/Silver Pictures and Ineffable Pictures), Reboot.

Vast is currently partnered on all non-scripted programming with Bishop-Lyons Entertainment, which has a first-look deal with ITV Studios.

Lane’s talk will focus on savvy tips for authors pitching their next project to get agents, editors and Hollywood’s attention. She will also cover the path for getting books into film. Follow her on Twitter at @LaneShefterBish

Non-Members Day – May 6th – Keynote Speaker: Jenny Blake

Jenny Blake is an author, career and business strategist and international speaker who helps people organize their brain, move beyond burnout, and build sustainable, dynamic careers they love. Jenny is the author of Pivot: The Only Move That Matters is Your Next One (Portfolio/Penguin Random House, September 2016), and Life After College (Running Press, 2011), which is based on her blog of the same name. With two years at a technology start-up as the first employee, five years at Google on the Training and Career Development teams, and over five years of running her own business, Jenny combines her love of technology with her superpower of simplifying complexity to help clients through big transitions – often to pivot their career or business.

Today you can find her at, where she explores systems at the intersection of mind, body and business.

Jenny’s talk will focus on tips and insights on how seasoned writers and authors can Pivot (and prosper) in today’s chaotic world, plus her own path towards publication. Subscribe to the Pivot Podcast and follow her on Twitter @jenny_blake.