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Public speaking news from Barcelona

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Alba Editorial has announced that the Spanish edition of How To Write & Give A Speech (with translation by Elena Bernardo of Madrid) is now available electronically. Spanish-speaking speechwriters, executives, Q&A participants, panelists, moderators and presenters can learn more about Cómo escribir y pronunciar un discurso [Versión Kindle] at:

http://tinyurl.com/kp34glt

How to grow your small business by giving speeches

If you’re an entrepreneur, a consultant, an accountant, a small business owner, a freelance writer/artist (or an aspiring freelance writer/artist) … consider tapping the power of public speaking to build your business.

Robert Lerose, who specializes in writing about marketing, interviewed me for Bank of America’s Small Business Community on “giving speeches that help grow your business”:

http://tinyurl.com/puz8z5u

From Deutsche Welle: Leipzig Book Fair, record number of visitors

Note: Whenever I travel in Germany, I am impressed by the number of bookstores. Many of them are small, but that only adds to their charm – and the stores seem busy. I have never attended the Leipzig Book Fair, but it’s on my list. Meanwhile, I’ve enjoyed reading about this year’s Fair. The following article comes from one of my favorite European news sources, Deutsche Welle. Don’t miss the last line. It’s priceless. Kudos to the Commissioner for a truly memorable and media-worthy line!

Leipzig Book Fair – Record Number of Visitors

The Leipzig book fair has come to an end, counting a new record of visitors. In Germany, books seem to be more popular than ever. And yet, there is one concern that remains.

According to organizers the Leipzig book fair welcomed 186,000 visitors, that’s 10,000 more than last year. As well as literati, important dialogues and discussions, prize-winners were also in the spotlight. During the opening of the trade fair on Wednesday evening, Romanian author Mircea Cartarescu was awarded the Leipzig Book Fair Award for European Understanding. He won the award for his Blinding trilogy. The final volume was published in German in 2014.

Bookstores threatened with extinction?

The German Publishers and Booksellers’ Association took the opportunity to discuss once again the TTIP free trade agreement at the trade fair. The association says retail prices for books are in danger, but the EU Commission says the set price ruling is not up for negotiation. Alexander Skipis, CEO of the association, however expressed fears that the set prices could fall victim to economic interests. Without set retail pricing, many bestsellers would perhaps become cheaper but books in general more expensive. Also, selling cut-price books at petrol stations would endanger many bookstores.

Monika Grütters, Government Commissioner for Culture and the Media, also called on the public to seek advice from qualified staff when buying books. Consumer trends will ultimately decide whether or not local bookshops manage to survive. The commissioner would also like fixed retail pricing for books to be maintained and said books must continue to be treated differently from garden furniture or vacuum cleaner bags.

Speechwriters are anonymous … authors aren’t

When I was starting my staff speechwriting career in 1980, a top speechwriter gave me this advice: “Don’t go through life without bylines. If you can write speeches that will make prominent people look great, you can publish articles and books and op-eds that will make you look great.”

I never forgot that advice. By 1984, I had sold How To Write & Give A Speech to St. Martin’s Press and was looking forward to publishing more books. I joined the American Society of Journalists and Authors (ASJA) and kept learning about the publishing industry – meeting by meeting, conference by conference.

In April, I’ll speak at the Members Day session of the 2015 ASJA conference in New York City: “How To Get Speechwriting Assignments”. No matter where you happen to live, you can work as a speechwriter – it’s a specialty that overrides geography. And it’s high-paying. Isn’t that a wonderful combo?

The fact is: You can get great speechwriting assignments from all over the world even if you live in a small town. In speechwriting, your address doesn’t have to dictate your income. (I’ll include a few practical examples based on the work coming my way from the new Spanish edition of How To Write & Give A Speech … 

Cómo escribir y pronunciar un discurso, de Joan Detz, Alba Editorial, Barcelona

http://tinyurl.com/kp34glt

Meanwhile, if you’re interested in writing a book, I hope you find inspiration from the following item. Truth? It’s never too late to become an author. Start working on it today.

Already an author? Start working on your next book. I am.

http://tinyurl.com/q7x9ald

How much do government communicators earn? What job positions get the best salaries?

Register now …

NAGC Webinar: March 24, 2015 3-4 pm EST Salary and Trends Report: Government Communicators presented by Gene Rose

The first national analysis of salaries and trends of government communicators in seven years was released just a few months ago. The report, commissioned by NAGC, reveals telling information about salaries, trends, work habits and social media engagement for communicators at the federal, state and local levels.

Former NAGC President Gene Rose, who now is president of At Last Communications, conducted the survey. He’ll share his insights on the industry and share survey results, including: * The biggest work benefit desired by government communicators * Why technology is the largest concern for federal communicators * The shift in degrees being sought by government communicators * What job positions are attracting the best salaries * Shifts in social media engagement * What government communicators like most and least about their jobs

See how your position compares with national colleagues. Registration is free for NAGC Members! Log in to the members section of the NAGC website to view instructions for registering, http://nagconline.org/.   $49 for non-members. Registration includes a .pdf of the report, a $25 value. Register by March 23, 2015. Once registration is received, you will be sent instructions for joining the webinar on March 24, 2015.

How can you get an audience to hear your messages?

Let’s start with the basics. If you want an audience to hear your messages, you need to have messages – clear, clean, concise, powerful, memorable messages.

What’s the test? Before you begin working on your speech, write down your three most important messages. Use direct, simple language. If you can’t do this test without using a hundred words, then you don’t have clear, clean, concise, powerful, memorable messages. Rewrite, tighten, cut, fix.

Giving a presentation is not like “talking” with people. You can’t be casual in your approach to the event. If you find yourself thinking things like, “Oh, I’m not going to do anything special for this presentation. It’s an easy topic. I’ll just speak off the cuff” … well, you’re headed down the wrong path.

You need to prepare for each presentation. And as you prepare, you need to include signals so each audience will hear the points that are most relevant for their needs. An easy technique for doing this? “Here’s an important point I want you to take back to the office: __”

Not all parts of your presentation will have equal import. Some messages will be more powerful than others. Say so, bluntly. Tell the audience: “Listen carefully. The statistic I’m about to share with you will impact your business: __.”

Savvy speakers know how to lead an audience.

Science & Tecnology Twitter Chat: Wed March 11

Talk with Department of Homeland Security’s Under Secretary for Science & Technology on a Twitter Chat …

Wednesday, March 11, 2015, 1-2pm ET

Since assuming the role of Under Secretary for Science and Technology at the Department of Homeland Security in April 2014, Dr. Reginald Brothers has been shaking things up. In the past 10 months, he has launched a series of new initiatives, all with a single goal—to transform the way the federal government conducts research and development (R&D).

These changes not only strengthen the nation’s security, they’re opening up conversations on what technologies are needed three, five, 10, and even 20 years into the future.

Read more about the S&T Twitter Chat.

La Central bookstore in Madrid

Next to Don Quixote

I was delighted to learn the new Spanish edition of How To Write & Give A Speech is prominently displayed in one of Spain’s coolest bookstores. Alba Editorial of Barcelona published Cómo escribir y pronunciar un discurso (translated by Elena Bernardo) a few weeks ago.

La Central is definitely high up on my list of “places to visit” on a trip to Madrid. Everything I’ve read about this bookstore sounds wonderful.

Having put myself through college by working at a fine bookstore in Lancaster PA, I like to visit bookstores on all my travels – especially when those bookstores have lovely coffee/tea cafes!

Webinar: Salary & Trends Report for government communicators

NAGC Webinar: March 24, 2015 3-4 pm EST Salary and Trends Report: Government Communicators presented by Gene Rose

The first national analysis of salaries and trends of government communicators in seven years was released just a few months ago. The report, commissioned by NAGC, reveals telling information about salaries, trends, work habits and social media engagement for communicators at the federal, state and local levels.

Former NAGC President Gene Rose, now president of At Last Communications, conducted the survey. He’ll share his insights on the industry and share survey results, including: * The biggest work benefit desired by government communicators * Why technology is the largest concern for federal communicators * The shift in degrees being sought by government communicators * What job positions are attracting the best salaries * Shifts in social media engagement * What government communicators like most and least about their jobs

Registration is free for NAGC Members Log in to the members section of the NAGC website to view instructions for registering, http://nagconline.org/.   $49 for non-members. Registration includes a .pdf of the report, a $25 value. Register by March 23, 2015. Once registration is received, you will be sent instructions for joining the webinar on March 24, 2015. Not a Member? For more information please go to http://nagconline.org/Membership/

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