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How to train your boss about communications

Mentoring Up: Training Your Boss About Communications Without Alienating Him or Her

NAGC President,  Kathryn Stokes November 15, 2017, 1:00-2:00 p.m. Eastern

Government agencies are rife with political appointees who are put in their positions for a lot of reasons, none of which include their ability to communicate. Often, they have no idea what their new agency does or why. It is up to us as the professional government communicators in our organizations to remedy this situation.

In “Mentoring Up,” NAGC President Kathryn Stokes uses her thirty-plus years of experience, most in the private sector, to show government communicators her tips for “handling” new appointees (without seeming to handle them).

Over her ten years in government service, she has used these techniques to move projects from idea to fruition, gaining the respect and trust of her agency leadership along the way. Kathryn will share discreet ways to not only educate a new leader but to gain her or his confidence. She’ll give us ideas for dealing with folks who feel they do not need help and pass on her own best practices for moving mountains—a little at a time.

Register Now for “Mentoring Up,” Wednesday, November 15.

If you have a question about an upcoming webinar, contact NAGC Headquarters at (703) 538-1787 or info@nagc.com.

A few words about introducing a speaker

For starters, don’t read any introduction from your cell phone. I’ve watched this several times, and it was always a disaster: squinting eyes, inaccurate scrolls, “Oops, I lost it”, “Just a moment – I’ll find it”, no eye contact with the audience, and no eye contact with the speaker being introduced.

Do not read a canned introduction from a cell phone. Do not read an HR bio from a cell phone. Do not read a LinkedIn profile from a cell phone. Are we clear on this?

Instead, write a great introduction and print it out. In just 1-2 minutes, a great intro explains:

  • Why is this speaker
  • from this organization
  • talking about this topic
  • to this audience
  • at this time?
  • Joan-Detz_CPC

Become known for giving great introductions. It’s a valuable career asset.

What will you do this week to get involved in a professional organization?

I rejoined the International Association of Business Communicators – Philadelphia Chapter. I started my career as a member in the New York City chapter – seldom missing a meeting.

Keep in mind:

You don’t have to join a professional organization to start getting involved. You can follow an organization on Twitter (IABC has great #commchats), get practical info through the group’s website, go to a local chapter meeting, grow professionally by attending the annual conference (I’ve presented on speechwriting at several international conferences and can vouch that IABC provides a well-run learning experience), or visit a distant chapter when you’re traveling.

Did you know, for example, that Toastmasters has chapters around the world? If you take a business trip to Singapore or vacation in Ireland, why not attend a nearby Toastmasters meeting? You’ll get a warm welcome – and boost your global network.

Each week, I do one thing to boost my engagement in a professional organization. I look forward to becoming more active in IABC again.

How will you grow this week?

Foreign Book Covers

NAGC webinar: What internal communicators can learn from the contact center world

E-mailing Customers and Colleagues: What Internal Communicators Can Learn from the Contact Center World

Wed Oct 18 Webinar (1-2pm, ET) from the National Association of Government Communicators

With Leslie O’Flahaven of e-Write

So much e-mail, so little time. You need to get critical agency information into the hands of your colleagues, but their inboxes are inundated. When your messages arrive, they’re rarely opened, let alone read.

What if you took a different approach to your writing? Could you craft messages that will be opened, read, and (hallelujah!) responded to? Yes! By using lessons learned from contact centers, where customer service representatives deal with questions and complaints by using effective subject lines, empathy, integrated online resources, and templates that don’t sound like form letters.

Leslie O’Flahaven will walk us through the steps in NAGC’s October 18 edition of Webinar Wednesday.

Can’t wait ’til then? Check out her online training on lynda.com.

Register now

National Association of Government Communicators offers crisis communications presentation

Join NAGC this Friday October 6th for Encore!

Uprising: A City Divided With Mark Basnight Senior Public Affairs Training Specialist, National Public Affairs Academy, Argonne National Laboratory

In crisis communications, you can’t know what’s coming. But you can look ahead to prepare for the unexpected. And you can look back to learn from what others have been through. At our next Encore! presentation, emergency management communications expert Mark Basnight will walk us through Charlotte, North Carolina’s public response to the riots that broke out just a year ago following the officer-involved death of a local man.

Why was the situation extraordinary?

How did two different narratives emerge?

When did officials begin to respond?

What did Charlotte learn from the division among its citizens?

Mr. Basnight’s session was standing room only at the June Communications School. This is your chance to hear his riveting story and why the lessons learned in Charlotte will be critical to other government communicators in the future.

Register now

Boost your clout as a writer or speaker: Develop strong research skills

September is Month. If you don’t already own a card for your local public library, get one now.

Then get cards for major libraries throughout the country.

You don’t have to be a resident of Philadelphia to apply for a card at Philly’s terrific Free Library. While you’re at it, follow @FreeLibrary to learn about all the digital resources available to you.

You don’t have to be a New York City resident to apply for a card at the NY Public Library. Getting your NYPL card this is easy – and so worth it.  Be sure to follow @nypl on Twitter to get up-to-date info on reference sources (from podcasts to lists to Ask The Librarian).

Check this blog space in the days ahead for more reference tools.

Remember: Your speeches and presentations can only be as strong as the research you put into them.

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IABC regional conference: Heritage Region

The 2017 IABC Heritage Region Conference is fast approaching You can now download the complete conference brochure to review the schedule and learn more about the speakers for this year’s 4 KEYNOTES and 21 BREAKOUT SESSIONS.

Be sure to check out the schedule and explore the complete list of speakers. Join us in one of the “17 Best Places to Travel” in 2017 according to Harper’s Bazaar to:

  • LEARN from some of the best in the field
  • CONNECT through networking opportunities
  • COMMUNICATE with speakers and fellow attendees

There’s still time to register! Visit iabcheritageconference.com to take advantage of low early bird pricing through October 2.

Speechwriters: Are you working on more than one speech at a time?

Since September 1st, I have accepted seven speechwriting assignments – most due in late September or October, with one due in November.

This is a demanding load. How do I juggle seven speechwriting assignments? I don’t. I set priorities and I only work on one speech at a time.

The other speeches? I never multitask with my speechwriting research, and I even keep hard-copy files of the other speechwriting assignments completely out of sight – no distractions. That’s what desk drawers were made for!

FYI: Since September 1st, I also received other requests to write speeches on a wide variety of topics: energy, motivation, China, etc. I declined those speechwriting assignments for a range of reasons, and instead I referred those leads to experienced freelance speechwriters whose work I know well.

Look for a blog post in the coming weeks on “why I have to decline certain speechwriting assignments”.

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Are you ready to take your speechwriting to a higher level? Consider one of my individual speechwriting tutorials: Basic, Advanced, and Master levels. I custom-design the course material to meet your specific speechwriting needs/goals.

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