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The Business of Six-Figure Speechwriting: 
How To Succeed... on Staff or Freelance


"Joan's down-to-earth advice and practical wisdom can't be matched. She's simply the best in the business."
Bob Yeager, CEO-level speechwriter and consultant, San Francisco Bay Area


"I left her seminar with a long list of to-do's to ramp up the speechwriting side of my business - and landed a new assignment within days." (Teresa Zumwald of Zumwald & Company, providing strategy, internal/external communications, and speechwriting since 1989)


"Joan's 'Business of Six-Figure Speechwriting' class was tremendous. I came away with a notebook filled with ideas for how to market my skills and boost my business.
Dana Rubin, Founder and Director of the New York Speechwriter's Roundtable


This is a nuts-and-bolts career workshop for anyone who wants to be a six-figure speechwriter … or anyone who needs to hire a six-figure speechwriter.

Speechwriting pays handsomely.  In fact, it’s the most lucrative writing specialty.  Salaries for high-level staff speechwriters go well into the six-figures … and experienced freelance speechwriters earn $3,000 - $15,000+ per speech.

How can you build a successful speechwriting career?  Joan Detz will show you how to:

    -Identify lucrative assignments
    -Tap into the large market for international speeches
    -Learn about openings for staff speechwriters
    -Handle the speechwriting interview
    -Prepare (or evaluate) a professional portfolio
    -Know what you’re worth – either freelance, or on staff
    -Handle (and charge for) “rush” jobs
    -Get referrals to grow your business
    -Survive even when you lose your best client
    -Spot problem clients (before you agree to work for them)
    -Spot problem freelancers (before you hire them)
    -Work as part of a speechwriting team
    -Use media attention to build your professional profile
    -Find "virtual" assignments (so you can work from anywhere)

"Through Joan's referrals on my behalf, I have received leads for new opportunities that have resulted in solid business."
-Irene Maslowski, APR, Maslowski & Associates Public Relations

"Finally I understand how to market speechwriting. Your course answers a real need, Joan, and your follow-up advice afterwards was terrific." -Tom Hollon, Falcon River Biomedical Communications

"Joan Detz helped me land my job as a communications manager at the NJ Board of Public Utilities." -Margaret Gallos

"Freelance speechwriters need to be creative and street-smart. 'The Business of Speechwriting' shows you how to get paid what you're worth." -Carole Alfano, former Special Assistant to the New Hampshire Senate President

"I hold Joan and the services she provides to speechwriters in the highest regard . . . and I recommend her workshops absolutely and without qualification." -Laurel Kallen, writer/attorney, former Mayoral speechwriter

"I am always impressed by the ethical and polite way in which Joan handles both her students and her clients. It convinces me that politeness, loyalty, jobs well done and especially careful preparation, pay off even in today's rough climate." - Suzanne Loebl, author of AMERICA'S MEDICIS, which has earned fine reviews from The Wall Street Journal, The Economist, and Bloomberg News

"Working with Joan before, during, and after her workshop has been like having my own personal mentor. She's incredibly supportive. Not only has Joan taught me more about the craft of speechwriting, but she has also instilled in me a belief that I can succeed at this profession, whether on staff or as a freelancer. Thanks, Joan!" - Charlie Catalano, PhD, APR, Freelance Speechwriter